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By: ken_uit_9x in E-books / Tutorials / Magazine Date: 25-02-2016, 01:27 Download: 0
Tom Monahan - The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

Tom Monahan - The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

Tom Monahan - The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
2002 | ISBN: 0471417424 | English | 274 pages | PDF | 8.7 MB

Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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